|
Opportunities
Sure steps for start-ups to tap talent
Are you struggling to attract the best talent? It could be frustrating to place ads and set up stalls in job fairs only to see top talent flock to well-known firms. Big companies attract talent easily through sheer brand name. If you are a young start up company you require talented employees on board to embrace success. Take heart. There are ways to carve a niche for yourself and win the talent war.
Large well-established companies and small start up companies have their own pluses and minuses. People feel a sense of pride being associated with big companies. They offer excellent training opportunities, good take home pay packets and perks and a chance to work on large projects with big budgets. Employees, though, have less autonomy to implement their own ideas and growth is slow and hampered on account of politics and bureaucracy. On the other hand, start up companies allow plenty of opportunities for creative people. Employees have direct access to the CEO and enjoy bright chances of their ideas being heard and implemented. They usually fill up multiple roles and in the process master the basics of the business and gain rich experience. Though initially working for a small company may mean a relatively smaller salary, the early employees can enjoy huge financial success as the company grows. On the downside, budget constraints and job insecurity make jobs in start up firms less attractive.
However, the game is all about playing up the pros. The start up companies usually commit the mistake of casting a wide net for talent, which yields limited results. The best option would be to target specific groups, explain what they are missing out in a large company and how joining a start up firm can boost the job satisfaction levels. This apart it can quench their thirst for innovation. Here are some creative ideas implemented by successful start up firms to attract the best talent:
Designing an innovative ad campaign: Design attractive campaigns and brief newspaper ads highlighting what your company is about and how creativity thrives in your work environment. This helps to make the company name popular in the vicinity. The company should be promoted in an innovative way so as to generate interest among the public and prompt them to visit the web site to learn more about it. This will help in sending across the message to the talent you want to attract.
Develop a vision statement: Work on a clear vision and define how your company is different from other organisations. The distinguishing aspect could be a promising new product, a unique idea or a fabulous work environment.
The ultimate goal should be to portray the company in a different light and set it apart from the rest of the pack.
Target specific groups: Search job sites for resumes that match the skill level, expertise and experience you are looking for. Send emails to these people and explain how thrilling it can be to accept challenging roles, put innovative ideas to practice and ultimately build a great company. If you are successful at selling the idea, some employees might actually leave their lucrative jobs and jump at your offer.
Build a unique work ambience: Focus on building a work environment that your employees truly enjoy working in. You can be sure of attracting the best talent through referrals and word of mouth publicity. Measures to adopt to make your work environment employee friendly:
• Groom leaders from within by allowing employees at all levels to make key decisions.
• Share a sizeable portion of your profits with the employees and continuously think of rewarding your employees in new ways.
• Train employees on a continuous basis to enable them to reach new levels of proficiency and qualify for higher posts within the company.
• Organise social events for the employees and their families. Thereby encourage employees to have fun at work.
• Offer flexible timings and personalised benefit plans. If necessary, move your office to an easy commute location.
Let your imagination take over. Try different ways to woo the best talent.
N. PURNIMA SRIKRISHNA
faqs@cnkonline.com
Printer friendly
page
Send this article to Friends by
E-Mail
Opportunities
|
