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The Japanese American addiction
SOMETIMES, IT is hard to say whether Tokyo is really in Japan. It
can well be another sprawling city in the heart of the U.S. With
its towering skyscrapers, fastfood restaurants and jean-clad
legs, Tokyo is perhaps more American than Washington or New York
is.
It is rare to find a typical Japanese wooden home as it is to
spot a kimono. At any given point of time during the day, there
are more takers for a can of Coke who would happily munch into a
beef burger than slurp along with a bowl of noodles or a plate of
``sushi''.
But the American cultural onslaught has been most severe in the
field of motion pictures. The post-war period saw a steady roll
of frames across the Pacific.
More often than not, it was a one-way lane, with films from the
U.S. monopolising Japanese screens. Essentially, foreign movies
meant American fare, and just nothing else.
The U.S. had, of course, an advantage. When the San Francisco
Treaty was signed in 1951, Japan was still miserably poor, and
the Allied Occupation was just about to end.
It was at this juncture that the ban on foreign pictures -
imposed after Japan's surrender - was lifted, and the first
celluloid works to arrive were American.
To the Japanese masses, they were nothing short of dreams. They
dazzled them with their colour and speed.
This was in stark contrast to what their own Japanese cinema had
to offer. Years later, Mr. Kazuyoshi Okuyama, then Vice-President
of one of the country's leading production companies, Shochiku,
said: ``I am keenly aware of the enormous distance we have to go
before we can catch up with the Americans. It can take us 10 to
20 years.'' That was in 1994. Japanese films are still trying.
And, American stuff continues to top the charts, partly because
it has become a habit to watch Hollywood. Which once set
standards for life and living in Japan.
These movies were not just entertaining, but a window to the
American people, to their lifestyle, which was then beyond the
reach of an average Japanese man or woman.
Whether it was Audrey Hepburn's chic hairdo in ``Roman Holiday''
or Elvis Presley's hip-swinging melody, American movies moved and
entranced millions on this island.
On the other hand, there was little that the Japanese could push
across the sea. There were a couple of exceptions to this.
The late Kyu Sakamoto's song proved a hit in the U.S. in the
early 1960s.
Even the late Akira Kurosawa, probably the best known Japanese
director, had but limited success in the U.S. Not all his works
were accepted there.
Those set in old Japan or those that told the tale of the Samurai
warrior were popular in the American cities.
Some of his pictures were remade by American directors, the most
interesting example here being ``Seven Samurai''. Admittedly, his
cinema remains teaching material in the U.S., and some are still
influenced by this Japanese master.
Beyond these, very little of the Japanese celluloid world finds a
place in the American multiplexes.
Some social scientists, however, feel that the American culture
has become so ingrained in the Japanese psyche that he or she may
find it very difficult to shake it off, even distinguish it. You
ask a young student why he sports a pair of jeans, and the
chances are he will tell you that it is a dress he has grown up
with, a dress he identifies his own culture with.
But for somebody else, jeans could be the other name for freedom
and resistance, concepts that the piece of denim acquired and
symbolised after it was introduced, as part of American aid, in
Japan following the Great Tokyo Earthquake of 1923.
Cinema, like jeans, fed a necessity after the Allied troops left.
A race that had suffered both autocracy and the atom bomb found
sheer bliss in the pictures that came from the land of honey and
magnificence. Today, most Japanese are addicted to it, but ask
any, they will hate to admit it.
GAUTAMAN BHASKARAN
in Tokyo
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