Dubai (WAM): The region's first international property channel, Property TV, with a footprint covering the Middle East, the Indian subcontinent, South East Asia, Australia, Europe, Russia and Africa, has started broadcasting to the Gulf.

India Nivesh TV Networks Pvt Ltd, Singapore, promoters of the channel, said during the launch on Sunday that Dubai was selected as the first launch spot for the free-to-air 'infotainment' channel in view of the Gulf's undisputed position as one of the world's hottest property destinations.

"This region lacked a property channel with an international reach. As the GCC, Singapore and the Indian subcontinent have emerged as the preferred property investment destinations, we have created a dedicated channel that will air property-related programs under the infotainment format," said Rajesh Nuwal, Managing Director, India Nivesh TV Network, Singapore and India Nivesh Ltd, India.

Property TV was launched at a glittering event at Shangri-La Hotel, Dubai, yesterday.

Property TV has also set up a production and editorial team in Dubai to do Gulf-specific programming. Broadcasting on the premium satellite network APSTAR 2R, Property TV will be available to over five million subscribed households through cable and satellite and direct-to-home players across the region and other parts of the globe.

The programme mix will include a one-hour 'Gulf Live' show highlighting the most exciting property projects in the region. (WAM)