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T H E H I N D U O P P O R T U N I T I E S A Guide to Better Positions and Better Performance Wednesday, November 29, 2000 |
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WORKING TRENDZ A slice of the action
Satyam Computer Services Ltd. received the National HRD Award for
`Outstanding HR Practices' for the year 2000. The reasons behind
this triumph are plenty, but the philosophy that stands out is
its belief that the knowledgeable, well-informed and well-trained
"associates" are its cutting edge.
"EVERY LINE manager is an HR manager at Satyam", says Hari
Thalapalli, Assistant Vice-President, Human Resources. " We are
proud to admit that ours is one of the companies, which has a HR
man in the steering committee". A fact that reiterates Human
Resources is a strategic business partner at Satyam.
People, for Satyam, are more than employees or workforce; they
are associates and leverage to deliver business results. The
8,000 strong multi-site company relentlessly strives to be a
pioneer in HR practices. The fruits of this hard and incessant
pursuit bore fruit when Satyam bagged the prestigious and much
coveted National HRD Award for "Outstanding Contributions to
HRD".
It is not a single factor that contributed to this HR success
story. It is the company's holistic approach, the HR initiatives
taken and successfully implemented and innovative measures that
fetched it the award. "It's the whole flavour in the right
combination", according to Mr. Hari.
The company's philosophy is, "Who is that I focus on? People!"
Employee turnover is looked at critically and the focus is on
identifying who will leave and why. Towards this end, the
management believes in inculcating "ownership behaviour" amongst
its associates. This desired behaviour, they believe, comes from
communication, entrepreneurial empowerment and Employee Stock
Options (ESOPs). (Incidentally, 65% of Satyam associates have
received ESOPs, so far).
Satyam's interest in HR is witnessed in its Strategic Initiative
Team. The team is the think tank of the HR department. It
collects data about various people-related aspects within and
outside the organisation and comes up with strategic
interventions. For instance, it has recently concluded compiling
data on `Organisation Climate Survey', which is aimed at finding
what makes an `engaged associate' passionate about work. There
are associates who mull over problems and come up with solutions.
However, they do not "fix" the problem. On the other hand, there
are 'passionate' associates who go ahead and actually solve the
problem. Satyam is interested in knowing the inner workings of
such associates and devise programmes to enhance such desired
behaviour.
Satyam has a dedicated `Learning Centre' with 60 trainers
catering to the various needs of the associates. The needs are
addressed with a two-prong approach - training programmes which
concentrate on organisational requirements and those, which
attend to the inherent knowledge quest among associates.
The quick and the dead
This is how the training programmes address the organisational
needs today. In the changing global economies, it is essential
that organisations adapt to change equitably and quickly. Satyam
pumped millions of dollars into these programmes, which attend to
three different kinds of requirements.
* Need-based training aimed at improving job-related computer
skills.
* Individual learning packages to enhance soft skills such as
personal competency, leadership, decision-making, so on and so
forth.
* Organisational learning initiative meant to align the
organisation with the market.
Towards this end Satyam organised COGO - Customer Oriented Global
Organisation, a mammoth training programme with as many as 3000
associates which was a colossal success.
Learn like crazy
This Knowledge Enhancement (KE) programme encourages associates
to pursue knowledge on their own through different methods.
Additional educational qualifications, such as MBA and MS through
distant education is, by far the most popular. Associates are
granted about Rs. 20,000 per annum, if they opt for such
programme. Then there are industrial standards certification
courses, offered by the Project Management Institute, U.K. Here
too the associates are reimbursed by $ 1000. Recently, Satyam
came up with an innovative KE programme called, `Sabbaticals'. As
per this the company will to let go off an associate with 1/3rd
of his annual salary to pursue research or teach or learn for one
whole year. Provided he completes five years of employment with
Satyam and is not "profitably employed" during the period.
The primary HR function at Satyam is to cater to the needs of
their customers. This, apart from catering to its multiple
internal customers. Thus, it is vital that human resources
inspire synergy between the organisation and its associates.
Simply stated, HR at Satyam gives the organisation what it needs
and expects from its people, and vice versa.
NAYANA GAUTAM
nayana.hyd@careercommunity.co.in
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