Ladyspeak: Sumithra Iyengar, owner of the spa - `Lifestyle Clinique' and the `Lifestyle Clinique Academy', Bangalore.

AFTER earning a degree in commerce, my fascination with the beauty business led me to take up a number of short-term courses in the subject. Spas were my special interest and I read everything I could lay my hands on about them. Having lived in Australia, I had the chance to visit some of the best spas in that region. When I returned to India it was natural for me to think of a health, beauty and fitness spa as the most appropriate line to start an entrepreneurial business.

My core interest lies in the management of spas. I spent a lot of time in Hong Kong with people who own some of best spas in South East Asia, to learn the ropes. I also met leading beauty therapists and attended fast track spa programmes to supplement my learning. Today we have three spas and an academy in Bangalore. We intend to take the `Lifestyle Clinique' to other places through franchising.

Before setting up our centre in India, we had conducted a brief study of the market needs, characteristics, competition and demand analysis. We faced the initial teething problems of any new business. There were cash-flow problems, dearth of qualified staff, high employee turnover, and difficulty in sustaining the business till a steady sales volume was achieved.

I selected each member of my team personally. High-level training was given to therapists, stylists and administration and operations staff. As a result of all the untiring efforts, Lifestyle Clinique has been the most preferred spa and academy for customers.

At our spa we have also started intensive in-house research to develop the finest aromatherapy beauty treatments including holistic facials, slimming, firming, treatment for mothers to-be, as well as a full product range including men's products. This, apart from our other regular services. The academy encourages youngsters to learn the profession at a viable cost. We have undertaken a campaign to create awareness in the people by holding free workshops every month in the areas of health, beauty and fitness.

My plans for the future include introducing Lifestyle Clinique's own range of skin care and hair care products. We are also looking at setting up an Interactive Resource Centre, with up-to- date computer terminals and `smart boards' for both formal teaching as well as interactive open learning programs.

I also advise on setting up of salons - design, colour schemes, layouts, creation of a right ambience and guidance on retailing and merchandising and recommendations on effective stock control and management.

My father has been my mentor and guide and my whole family has put in hours of work at a time when I could not employ too many staff members.

My children too have been a great source of strength. Presently my personal life has taken a backseat, as my profession is very demanding. However, I hope to get the equation right in the days to come! As for the future, I am confident that my business will grow and success at Lifestyle Clinique - Health, Beauty & Fitness is certain to continue.

MALINI SURYANARAYANAN