Dated 05th Dec, 2001

I am doing my MBA (part-time) with marketing as my specialisation. I would like to make my career in advertising. Do I have to study furtherand if so, what courses should I take up? Please guide me in thismatter.

Prakash

Chennai

You could take up a course in advertising, copy writing, and mass communication. You could begin by working as a trainee in an ad agency,and with experience move on to higher posts of responsibility.

The Indian Institute of Mass Communication, New Delhi; Xavier Instituteof Communications; Bharatiya Vidya Bhavan; Bhavan's Tanna College ofCommunication and Management; Sophia College; B.K.Somani Polytechnic; KC College of Management Studies; Bhavan's P D N College of Communicationand Management, Mumbai; Bhavan's Rajaji College of Communication andManagement; Chennai Institute of Communication; School of Advertisingand Communication, Bhavan's College of Communication and Management, NewDelhi; and the Symbiosis Institute of Business Management, Pune are someof the better known colleges that offer courses in advertising and masscommunication. You need to be a graduate to apply for any of thecourses.

I am doing B.Tech (civil engineering) and wish to pursue M.Tech or M.S.What is the difference between M.Tech and M.S? Please mention theinstitutes that offer these courses.

Abdul Hakeem

New Delhi

M.S stands for Master's in Science. It includes pure sciences (physics,chemistry, biology), whereas M.Tech essentially deals with technicalaspects. Civil engineering graduates find ample employment opportunitiesin government and private sector. In the government sector, engineersfind jobs in the armed forces and the departments of irrigation, publicworks, roads, airports, harbors, ports, railways, etc. In the privatesector, companies engaged in housing, infrastructure and consultancyoffer employment opportunities to civil engineers. Due to the opening upof the economy and privatisation of infrastructure development, there isexpected to be a good demand for civil engineers.

Following are the names of a few institutes that offer M.Tech in CivilEngineering: Indian Institute of Technology, Delhi, Kanpur, and Madras;Kakatiya University, Andhra Pradesh; Kurushetra University, Harayana;University of Roorkee, Uttar Pradesh; and the University of Burdwan,West Bengal.

I am an intermediate (English I and II, Urdu I and II, accountancy, commerce, economics, and history)student and would like to pursue a career in marketing /businessmanagement. I would like to know the eligibility criteria and theinstitutes/universities that offer this course.

Hashamuddin

Pune

Apart from a graduate degree in management or marketing, you can alsoconsider pursuing arts or commerce after your intermediate and later optfor a master's course in management/ marketing.

Andhra University, B.N.Mandal University, Bangalore University,Bharathiar University, Tamil Nadu; University of Calicut, Kerala;Dayalbagh Educational Institute, Uttar Pradesh; University of Delhi andJamia Millia Islamia, New Delhi; Mangalore University, Karnataka; NorthMaharashtra University and the Rajasthan Vidyapeeth are some of theuniversities and institutes that offer BBM (Bachelors in BusinessManagement). You need to have passed the Higher Secondary Exam, withover 60% to apply for the course. The course is for a period of 3 years.Some of the universities also conduct an entrance examination to screenand select the right candidates.

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