The far away land

Tucked away in the Pacific Ocean, Phillipines is an interesting mix of cultural influences. Influences, which have had a telling effect on its people. The Japanese and Spanish invasions, the American occupation, and a long period of dictatorship, insurgencies and unrest have all left their mark on the people. Despite numerous natural calamities, Philippines continues to be a fascinating place to visit. An average tourist may however, find it difficult to figure out the Filipinos.

As is common in most of the Asian subcontinent, social life, status, familial pride, and social decorum are accorded great importance. In fact, the fabric of their life is so deeply interwoven with social customs and traditions that its traces can be found in the style and conduct of business. But if you're an Asian, there is little to worry about. Language is no barrier as English is widely spoken.

To make your arrival in the country pleasant, have a pre-paid pick-up ready at the airport. Metered taxis can be difficult to find and fares of un-metered taxi are whimsical.

Once you get accustomed to the place, you'll begin to notice and appreciate the similarities and differences. Again, like other Asian countries, the smells, the feel and people are unique to the place. The people especially, are friendly and helpful.

Communication is an art here and an important aspect of business relationships. To understand and communicate effortlessly with the Filipinos requires some effort and patience. Like elsewhere, the unspoken rules of business are to be understood, than questioned. For instance, social standing, status, and peer respect are factors that override everything else. Business relationships too are built on this premise. Therefore a good business relationship is synonymous with a successful deal.

The best way to begin is by spending time getting to know your Filipino business prospector. Since they are extremely friendly, their interest in your private affairs may seem a little intrusive, but it's their way of getting to know you. Also, Filipinos assess the worth of the prospective business partner by his social presence and standing, his presentation, mode and manner of approach.

In conduct and approach, these people are a paradoxical mix of the western and eastern influences. A direct and aggressive approach is therefore counterproductive. Like other Asian cultures, saying `no' is difficult for most Filipinos. They'd rather smile vaguely and answer evasively than give a commitment! Encounter prolonged evasion and it's time to pack your bags and beat it. Curiously, Filipinos also smile when they are extremely discomfited, so observe closely before you think they're just being friendly!

Closing a deal is a long-winded process with many middlemen and will require some patience. Introductions are normally followed by a handshake and a friendly pat on the elbow. If women are present, its best to let them initiate the greeting. The rule however, doesn't apply to foreign businesswomen, who can greet Filipino businessmen and women alike.

Well-acquainted businessmen often greet each other by exchanging hugs. Addressing people rightly is also crucial to win favour. It is important to address people by their professional, political or social titles, if any. Addressing female spouses of business partners can be slightly tricky. As per protocol, they have to be addressed by the title of their male/female spouse, as the case may be, e.g. Mrs Mayor and so on.

In the manner of approach, the right etiquette and dressing will give you the necessary edge. Formals are best for both businessmen and women. However, don't be surprised to find your counterparts sporting floral, long sleeved embroidered shirts for formal meets! These are `barong tagalogs' that most Filipinos wear for business. The short- sleeved ones are kept for casual wear. Attire apart, time is a relative issue here. Although, your Filipino associates may be a little tardy, be punctual throughout. Blame their tardiness on the traffic, there's always pandemonium on the streets!

If you've slipped up on some aspect of manner and decorum, one way to soothe miffed feelings is by gifting. Wining (preferably whisky) and dining are ever welcome for men, while it is perfume and flowers for the women. If you're doing the inviting, end your meal by an offering some excellent dessert. The Filipinos are known for their weakness for desserts.

If you're invited to a home, make it a point to appreciate the fine dicor, food, etc. Compliment the hostess on food only if she has prepared the meal. But never, ever, use the term, `hostess,' it's an insult. Etiquette in Philipinnes is a part of their culture, and the more prominent a family, the more sober and genteel they will have to be.

As you get to know them better, you'll find that most men have mistresses or a second family. Though the practice is widespread, make no mention of it. Likewise, there are a few more quirks that need to be heeded such as, unbroken eye contact and standing with arms akimbo.

Better to avoid it, as they're an invitation for trouble! If you have to beckon someone, do so by moving your fingers, and not the entire hand. Showing or explaining anything by pointing a finger is considered rude and obscene. If need be, nod your head in the particular direction.

The laidback attitude and the relaxed pace of the place can actually be soothing on the nerves, after the hectic pace of a competitive market. If you're adventurous enough, you can make time to explore and experience the various modes of transport. Jeepneys are the cheapest and most popular.

They are actually modified versions of the jeep and are packed to the brim. Then they are PU-cabs, which are the un-metered ones, trishaws and tricycles (motorbikes with sidecars), rental cars and some metered taxis. On the whole, a visit to the Philippines promises to be memorable, especially with affordable living and accommodating people.

SAMYUKTA KODA

samyukta.hyd@cnkonline.com