The eligibility is intermediate in any stream with 55% marks in aggregate. However, students with English as the medium of instruction are preferred. Admissions are based on first come, first served basis at the time of counselling.

The course equips students to become self-employed and for employment in challenging areas like Advertising, Sales Promotion, Sales Management and Public Relations. The objective of the course is to impart knowledge and develop skills among undergraduates in the field of Marketing and Communication in different media.

The Course contains 8 Theory Papers in addition to emphasis on Practical Media Skill Development. It envisages on-job training at the end of 2nd and 4th semesters in reputed Advertising and Sales Promotion organisations. The course offers a wonderful opportunity for employment and higher studies.

Opportunities are aplenty for higher education in the areas of Management and Mass Communication, which the students can pursue after completing the course.

Employment opportunities exist with Advertising Agencies, Marketing Consultancies, Sales organisations, call centres, Software Industries as Technical Content writers, Pharmaceutical Companies as Medical Representatives, Multi Marketing Channels, etc. to name a few.

Please give me tips to improve concentration?

Asma
Jaipur

Concentration is nothing but the ability to focus on a task undisturbed. Attention span and levels of concentration vary from person to person. Take a short survey of how long you can concentrate and divide your work/tasks accordingly. Take short, 5-minute breaks whenever you feel your mind is wandering or jot down thoughts or pending activities that seem to be distracting you from your task at hand. Set the list aside to be accomplished later when you can spare the time.

Follow a regular study schedule; it will help you stick to a time frame everyday. Break the monotony and de-stress yourself whenever you feel the stress is getting to you. Set goals that are realistic (number of problems to solve, pages to read, etc.). When you have met one of your study goals, reward yourself with a short break.

Keep yourself away from all distractions; this can improve concentration. Make sure you have everything that you need before you begin your study plan. Make the ambience conducive for studying - no TV, no telephone, or any other outward disturbance.

Make studying an active process; take notes and make review sheets. Intersperse different kinds of study into one session, e.g. reading, writing, taking notes, memorising, etc.

Identify how what you are studying is relevant to your life. Draw connections between things you already know. Ensure that you get good sleep, eat well and exercise regularly. Your mind will be more alert, and you will be less likely to fall asleep or daydream.

How would you define a good career objective and how should it be written?

Vinod Khosla
Rourkela

An objective can help you meet the demands of the employer. To some employers, the lack of any objective translates into not knowing what exactly one wants.

Most of us tend to ignore the employer's need to know what the candidate can contribute. A typical self-serving objective will be along these lines: To obtain a meaningful and challenging position that enables me to learn the accounting field thoroughly and allows for career advancement.

If you do mention an objective, make it very specific, not vague and meaningless. For example, "To manage people, interact with customers and work with highly technical software or hardware applications." "I like it because it's specific but not limiting.

Objectives should reflect the employer's perspective; not the jobseeker's, and should convey what the jobseeker can contribute in furthering the organisational goals. It should demonstrate the value the candidate will add to the organisation. It should be as concise as possible. It may help sharpen the focus of your resume, especially if your experience is very diverse, or you are switching into a career not supported by the experience listed on your resume. If you choose not to list an objective on your resume, you may choose to discuss your objective in your cover letter if you are applying for different positions.

Whether or not you choose to include an objective, you may wish to have a skills or qualifications section on your resume. Focus on these aspects in your objective: - Describe the level and type of position you are seeking, the kind of environment in which you hope to work, and the skills you want to use. You must be as specific as possible. Clearly state what sort of a job you want and know what kind of skills and experiences are needed to do well in that job. Even if you decide to change your job objective later, it is very important that you decide on a temporary one now.

The FAQ column deals with career concerns addressed to The C&K Management LTD. PO Box 2178, Secunderabad 500003 or emailed to faqs@cnkonline.com

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