Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Pondicherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
It's mint this Week
IT'S OPEN. Peppermint is going to be the flavour of this year's India Fashion Week. We are talking about Lakme's fashion statement for summer 2005.
Moving on from last year's fruit shock, this year the company is launching a new product line of spicy and cool colours for the season.
Varun Bahl - last year's discovery - and Monisha Jaising will interpret the statement in the grand finale. While Monisha will take care of the spicy part, Varun's interpretation will bring forth the cool, icy look. "We are not going to interpret it literally. But when we say peppermint, one thing that comes to mind is cool. So I am using cool colours like light green, blue, white, yellow and beige. The textures will have a frosty appeal. The silhouettes would be Western - slightly layered, neither too feminine, nor too fluid but definitely easy to move in. I am using straightforward cuts. Overall the target customer is the young energetic woman with a mature outlook." Of course, mature is the catchword this year - a remarkable shift from the sporty look of last year. Varun feels showing summer wear when everybody in the Week would be concentrating on Fall-Winter won't hurt his commercial interests. "I would be showing my winter collection in the stands. I believe buyers would be interested in my work after seeing my work on the ramp. Yes, I am hard pressed for time but then it is a great opportunity to be part of the finale within a year."
Hippy touch
Monisha's creations will represent the woman who wants to spike her feminine side with a hippy lifestyle. Varun emphasises asymmetrical cuts in knee length are ideal - something that finds a reflection in Monisha's work as well. However, here the silhouettes are leaner with volumes pitched in places to add to the movement.
Anil Chopra, Vice President Lakme Lever, says, "The rise in the sale of our products launched with the fashion week underlines the success of our association with the Week. Cosmetic products have truly become an accessory to fashion."
ANUJ KUMAR
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Pondicherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
