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Hanging out at a virtual lounge

Get a hang of the Internet clubbing by plugging in



FINDING YOUR SPACE And reaching out to the world

Want advice, opinion, help, to network, to vent your rage against reservations, or want people to know more about you, or the world to hear your guitar riffs? Logon to the Internet and plug in to the fastest growing phenomenon where you can hang out, ladle out or consume advice: myspace.com, orkut.com, friendster.com, tagged.com and xanga.com are some of the sites.

A few clicks and cursors away, these pages are something like a blog married to personal pages and the diary that a world can read and listen to. What's more you can even share your expertise. Did your dog have a runny nose, get the advice and after the advice share it with others.

It is nothing like the Internet that you know where you blog, search, email, chat and are discovering Internet telephony. MySpace.com has raked in 73 million members in two years, Friendster has 27 million, Orkut has some 18 million and there are millions of others who are raving and ranting about the world in their own space.

A few weeks back Arjun Singh kicked the reservation ball and on the Internet people have been running with it in all directions. If you thought opinion is the monopoly of grey heads in newspaper and TV channels, then you are wrong. Some of the opinion is as sharp as a rapier and can rip.

Discover and be discovered is the tagline of one site and the users are discovering new ways of using this resource.

The Independent did a do-it-yourself success story of Richard Archer and it quoted him as saying: "The computer is now the greatest punk rock instrument. You can record your music, mix it, master it, do your art work, host your website, distribute your record, and with MySpace, get your music heard by thousands." If MySpace.com is credited with the creation of Arctic Monkey's rise, Friendster.com lets you create your own radio station and share it with your network.

This kind of targeted networking is creating a buzz in the industry with the big daddies trying to figure out how to get into the game edgewise.

SERISH NANISETTI

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